PetTech funding round-up: November-December 2021

06 Jan 2022

Rhino Ventures Asia Careers Details

Investment within the PetTech space didn’t slow down in the run-up to Christmas, and rounds were closed right up until the end of December. With such a strong end of the year, we expect 2022 to be huge with big money being pumped into the pet care sector.

Name: Alvar Pet
Sector: Dog food
Raise: USD 2.3M

Finnish dog food startup Alvar Pet just closed a third seed round of USD 2.3M to further grow their business of personalised meal plans based on the dog's individual needs, formulated with sustainable ingredients all with minimal CO2 emissions across the value chain from supplier selection to energy usage, logistics and packaging materials. The round included VentureFriends, Maki.vc and Tesi, as well as Ville and Olli Herlin, Veli-Matti Mattila and Ali Omar.

Name: Shuaike Pet Food Products
Sector: Pet food
Raise: USD 10.5M

Specialising in pet foods using new technologies and ecologically sourced products, this Chinese pet food manufacturer closed a corporate round of USD 10.5M from Cheerwin group to further expand their offering and grow their team.

Name: Cature
Sector: Pet care products
Raise: USD 10M

Cature has closed a total of USD 10M with Start Capital Partners and Challenjers Capital. Although based in China, they already operate across 38 countries offering products including oral and body care, cat litters and various pet cleaners for the home.

Name: Dogo App
Sector: Dog training app
Raise: USD 3M

Lithuanian dog training app closed their USD 3M seed round, led by Change Ventures, with participation from Monkfish Equity, Leap Venture Studio and APX, as well as Rolf Schromgens, former Trivago founder and Justas Janauskas, CEO of Vinted. They have already earned accolades in the Play Store and App Store. With this round, they plan to add further features and continue improving the relationships we have with our dogs.

Name: Omlet
Sector: Pet products
Raise: USD 33M

Design-led producer of award-winning pet houses and accessories has closed a USD 33M private equity round with Piper Private Equity. Founded in 2004 by a group of Industrial Design Engineering students at the Royal College of Art who created a revolutionary new chicken coop which ended up winning several awards and was sold over 125,000 times. Since then they have hugely expanded their team and offering, and plan to continue doing so with the money raised.

Name: Fuzzy
Sector: Pet products
Raise: USD 44M

After closing their series B in March, Fuzzy have now closed their venture round of USD 44M for their subscription-based pet healthcare service whose mission is to make pet care accessible and affordable for every pet parent. The round was led by Icon Ventures, with existing investors Greycroft, Matrix and Crosscut participating. They also had financial input from veterinary clinic group owners from the USA, UK and Germany.

Name: Pawjourr
Sector: Pet influencer network
Raise: USD 600K

Singaporean online marketplace connecting brands to pet content creators has raised USD 600K in a seed round from an undisclosed source. Along with a digital marketing arm called the Woof Agency, they plan to increase their presence across the region and build their partnerships.

Name: Pet Circle
Sector: Pet e-commerce
Raise: USD 125M

Closing their series C round of USD 125M, the Australian online pet e-commerce site plans to accelerate growth through improved software for its retail platform, alongside an expanded warehouse footprint, dedicated fleet, and product range. The round was led byPrysm Capital and TDM Growth Partners, with existing backer AirTree Ventures, joined by new investor Baillie Gifford.

Name: PetsApp
Sector: Telemedicine SaaS
Raise: USD 4.4M

Founded in 2020, London-based PetsApp closed their seed round of USD 4.4M led by Point Nine Capital along with participation from Adjacent, GFC, Market One Capital and a handful of angel investors. Their product provides an app-based client engagement and telemedicine solution for veterinary clinics, enabling them to better engage with pet owners and better advocate for their patients. Their funds will focus on international expansion.

Name: PetDx
Sector: Pet health diagnostics
Raise: USD 62M

PetDx has developed the world’s first cancer screening program for dogs, and they have closed their USD 62M to accelerate its commercial rollout across veterinary clinics worldwide. The financing was led by Longview Asset Management with participation by Declaration Partners, Torch Capital, Aperture Venture Partners, Valor Equity Partners, Friedman Bioventure, K4 Family Investments and Labcorp.

Name: Mammaly
Sector: Pet supplements
Raise: USD 3.4M

German producer of healthy and functional dog treats raised their series A round with food-tech venture capital fund, Four Seasons Ventures. They plan to continue growing across German-speaking countries to target and help reduce the severity of ageing dog issues.

Name: PetPlate
Sector: Pet food
Raise: USD 19M

PetPlate has closed a USD 19M series B round, followed by a USD 16.4M venture round just two days later to scale their marketing initiatives for their human-grade, fresh-cooked pet food. The round was led by Pendulum, with follow-on investment from existing investors DF Enterprises and 301 INC. Other investors include Conversion Venture Capital (CVC2), plus existing investors Marco Polo, Inc., Fernbrook Capital Management and Amity Supply.

Name: Native Pet
Sector: Pet supplements
Raise: USD 7.6M

Creators of air-dried treats made from natural ingredients and targeting common health issues in dogs, Native Pet have finalised their venture round of USD 7.6M from an undisclosed source, only weeks after winning a USD 100k grant from Four Arch Grants.

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